The actor is the second brand ambassador for Tyaani’s recently launched campaign that celebrates individuality as the rarest form of luxury. Actor Shefali Shah was introduced as the first brand ambassador in the series of 10 actors who will feature in the 360-degree campaign
Mumbai: Tyaani Jewellery by Karan Johar has announced acclaimed actor Tillotama Shome as the newest ambassador for the brand, as part of its ongoing ‘Forces of Tyaani’ campaign. Shome is a powerful and meaningful addition to the brand’s growing collective of influential women as brand ambassadors.
The Forces of Tyaani campaign, launched recently, celebrates individuality as the rarest form of luxury and brings to life the idea of ‘Real Women, Real Stories, Real Jewellery’. While actor Shefali Shah was the first brand ambassador in the series, Tyaani is set to unveil a total of 10 brand ambassadors – all celebrated actors who have redefined success on their own terms– with a new face introduced every week over the next few monthsto spearhead the 360-degree campaignacross multiple platforms.
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“A treasure of talent, a masterclass in individuality, and someone I’ve admired for years — Tillotama is an artist in every sense of the word. On-screen and off it, she reminds us that showing up as your true self is not a fixed destination — it’s a lifelong act of becoming.We’re beyond thrilled to welcome her to the Tyaani family,” saysKaran Johar, Founder, Tyaani Jewellery, on Instagram, welcoming Shome and paying tribute to her personality.
Known for her layered, introspective performances in films like Sir and Qala, Shome brings a rare blend of grace, depth and quiet intensity — qualities that perfectly align with Tyaani’s evolving narrative. “Her presence isn’t loud, but it is undeniably commanding. She moves with intention, owns every space she enters and reshapes the way we see strength,” says a communique from the brand.
With this collaboration, Tyaani continues to redefine what jewellery represents: not just adornment, but expression. In Shome, the brand finds not just a face, but a force — someone who represents fluidity and an unspoken power. “Shome is not here to fit in — she is here to flow, to evolve, and to inspire. And in every way, she remains fluid in Tyaani,” the brand’s statement says.
Tyaani is a jewellery brand founded six years ago by Karan Johar, offering a wide range of handcrafted fine jewellery in gold, uncut and cut diamonds. Besides its online portal tyaani.com, Tyaani Jewellery by Karan Johar is currently present in eight cities – New Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Lucknow, Chandigarh and Ahmedabad.
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