The brand chose to launch its ad video with a social message at a high-profile fashion event where it was...
Director of Keshavji Chhaganlal Jewellers and a recent Ironman 70.3 finisher, Adeshra combines the principles of endurance activities with legacy...
With the campaign tagline ‘Absolutely Correct’, the film highlights the brand’s 97-year-old legacy while sending out a message that upholds...
With gold prices rising and fewer bridal purchases happening, the jeweller launched ‘Sparkle Utsav’, a four-day in-store initiative aimed at...
The event with around 300 attendees focused on celebrating the bond between mothers and their little daughters, who wore coordinated...
The campaign says diamonds are not out of reach, as many think, and shows how the brand enables diamond ownership....
At ICBI’s Calcutta Charms event, the brand showcased its high-value bridal sets before a curated influential audience, using members of...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Post Views: 39 The Founder and Chairman Emeritus of Shree Ramkrishna Exports (SRK), has been a pioneer in ethical sourcing, sustainable manufacturing and social impact through...
Post Views: 41 While gracing red carpets, social gatherings or bridal celebrations, these stars have turned to labels like Amrapali, Manish Malhotra and Shoplune Mumbai: From...
Post Views: 47 Inspired by the mythology of the golden deer, the TVC featuring brand ambassador Nikita Dutta adopts a silent approach, creating a strong emotional...
Post Views: 74 The actor is the second brand ambassador for Tyaani’s recently launched campaign that celebrates individuality as the rarest form of luxury. Actor Shefali...
Post Views: 30 The brand gave away a live plant to every walk-in customer across its four stores over two days. While the activity allowed people...
Post Views: 36 The 2025 Sara Scholarship Award, run under the Delight and Divine Charitable Trust, is designed not only to recognize academic effort but also...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
